To kick off the new year, on January 14th and 21st, Every Action hosted a webinar with experts on the topic of evaluating performance, celebrating wins, learning from mistakes, and much more. One of these experts is PS’ very own, […]
Insights
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Over the past 2 years we have been faced with challenges and situations we never saw coming and truly never even thought possible. During this period, I have witnessed the remarkable capacity of the PS staff and those we partner […]
Do you include a Business Reply Envelope (BRE) or Courtesy Reply Envelope (CRE) with an intelligent mail barcode (IMb) in your direct mail campaigns? If the answer is ‘yes’, then you should absolutely and unequivocally participate in the Earned Value […]
In the world of non-profit direct mail fundraising, we are used to “flying blind” on certain things and having to adapt last minute to ever changing market forces, especially these days! Paper cost increases, labor shortages, and of course the […]
For many organizations, a yearly calendar may be one of the most expensive packages they send all year. And there is a reason – they work! But as costs are rising, organizations need to find ways to keep producing the […]
Have you ever heard of calendar ganging, and were not sure what it means? Do you want to learn if joining our calendar gang and finding cost savings for your program is something you are interested in for the future? Look no further! The […]
We often see nonprofit mailers leverage both First Class and Marketing Mail for their fundraising direct mail programs. There have been some long-standing assumptions in place as to why one might choose one USPS mail class over the other. With […]
Paper, labor, transportation shortages…oh my! I am sure you are well-aware of these nation-wide economic challenges that are impacting the direct mail supply chain and leading to not only increased prices, but longer lead times. There is no indication that […]
Starting on about October 1, the service standards for First Class letters, postcards, flat envelopes, parcels and some periodicals are expected to change. The Postal Service shared that this initiative is part of their “Delivering for America” 10-Year Strategic Plan, […]
Welcome back to our new Cost Savings Blog Series! Last week we kicked off the series with 3 tips to save money with paper stock changes. Next up in our cost savings series? INK! And how you can make simple […]
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