You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as to Google it, then most likely you really got confused. Frankly, MA isn’t the easiest thing to define. This is because it is both an entire form of communication, as well as a platform for different channels of communication.
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“What’s a lightbox?” That was my reaction when I first heard the term. I’d learned to write code back when they were called modal windows and were used to display warnings and errors. If you haven’t heard the term before, don’t worry, I’m starting a movement to bring it back, while proudly wearing my I Heart Visual Basic t-shirt. Let’s fast forward to today, where PS Digital has seen (and implemented) our share of lightboxes across countless websites.
If you’re a nonprofit tech nerd like me, you spent the first spring weekend in March, not enjoying the glorious cherry blossoms that DC is famous for, but in a Woodley Park hotel at the 2017 Nonprofit Technology Conference hosted by NTEN, sharing and learning the latest in digital marketing and technology strategies from the best practitioners from across the US and Canada, all 2300 of them!
There is a great deal of personal satisfaction that comes from watching someone you care about reach their full potential. But, mentoring goes far beyond that.Throughout my career, I have been fortunate enough to mentor employees and industry colleagues with varying experience levels and have benefited from mentors who are exceedingly smart and generous people. My mentors took risks and provided me with valuable guidance to develop professionally and navigate my career path.
Several members of the PS|PS Digital team attended the DMAW’s Innovative Formats Integrated Techniques (IFIT) Seminar on March 7th to join presentations on a variety of topics ranging from static clings, magnets, tokens and variable data match mailings to telemarketing efforts and augmented reality. With many of our supplier partners presenting their formats, based on innovative technique and format, cost-effective production and measured success amongst donors or customers, we’re here to share with you our top 3 takeaways from the day.
I’m going to let you in on a little secret. I hadn’t given much thought to themes — conference themes, that is. It certainly hasn’t been why I have chosen to attend a conference, yet there the theme was front and center headlining all the marketing materials and woven subtly throughout the event. How are conference themes originated? Why do you even need one?
The theme for the 2017 DMANF Washington Nonprofit Conference is “Disrupt: Change yourself. Change your organization. Change the world.” And we are ready to do just that. With the conference just a day away, we are gearing up to join hundreds of fundraising and marketing professionals to explore information-packed sessions on all aspects of direct marketing. To get a glimpse into what to expect, we sat down with our very own Business Development Director, Joseph Gomez, as he shares what he hopes to gain from this year’s conference.
Calendar campaigns are a mainstay in the annual mailing rotations of many nonprofit organizations. Although they have proven to be a typically high-performing direct mail format for anchor or pillar mailings, some organizations shy away from testing new calendar formats. […]
New Alliance Strengthens Both Companies; Augments Moore’s Ability to Serve Clients VIENNA, Va. November 29, 2016 – Production Solutions/PS Digital (PS/PSD) and the Moore DM Group (Moore) today announced a strategic merger that will enhance service to our clients and […]
Many of our clients are starting to budget for 2017, so I thought this would be the best time to make some 2017 postage predictions and give you an update on Postal Reform. There are currently many variables when it […]
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