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Postal Updates

02.25.20

Informed Delivery is Changing for 2020! Are you ready?

The USPS is typically slow to change, but Informed Delivery waits for no one! With little fanfare, the Terms and Conditions for Interactive Informed Delivery campaigns were updated this past January. These changes go into effect IMMEDIATELY, and all marketers must agree to them in order to submit a campaign. While the changes aren’t groundbreaking…

01.14.20

Leveraging Direct Mail Personalization Techniques For Your Program

The Association of National Advertisers announced “personalization” as the 2019 marketing word of the year.  In this age of continuous connection, donors are being subconsciously groomed by the “Amazon Effect” to expect 24-7, seamless,  predictive interactions with companies and nonprofits alike. Having a thoughtful, well-mapped out donor journey that includes personalization has quickly become a…

01.10.20

PRC Issues New Proposal in the Ten Year Rate Review

The Postal Regulatory Commission (PRC) recently issued a new proposal as a part of their Ten Year Rate Review. We have kept our finger on the pulse of this important developing story since the initial release of their recommendations. These changes will impact the budgets of NPOs across the United States, so we all need…

01.05.20

2020 USPS Promotions Are Back!

Exciting news! The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2020. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail program. Drumroll, please… Below are the USPS Promotions for 2020! Tactile, Sensory and Interactive Mailpiece…