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Postal Updates

03.05.21

Melding Digital & Direct Mail with the USPS Mobile Shopping Promotion!

This summer, the USPS will again offer their Mobile Shopping promotion in an effort to encourage everyone to continue to invest in technologies to bridge the gap between their digital programs and their direct mail. Read below about how Production Solutions can help you qualify for the promotion! How does the promotion work? Include in…

02.08.21

What is the USPS’ Earned Value Promotion?

EVP! EVP! EVP! The Earned Value Promotion (EVP) has a reputation of the least understood USPS mailing promo of the year. If you read the USPS’ fine print about the promo, it talks about MID’s/STID’s/CRID’s/ShareMail and, well, you lost me there… However, EVP is one of the simplest of the USPS Mailing Promotions to take…

01.08.21

2021 USPS Promotion Schedule

The United States Postal Service (USPS) will continue its special offers and incentives program for nonprofit mailers in 2021. These promotions are a terrific way to experiment, save money and perhaps drive higher response rates for your mail program. Tactile, Sensory and Interactive Mailpiece Engagement Registration Period: December 15, 2020 – July 31, 2021 Promotion…

10.13.20

2021 Postage Rate Chart Changes!

The Postal Service filed new rates with the Postal Regulatory Commission (PRC) for Market Dominant Rate Changes, and these rate changes will officially go into effect on Sunday January 24, 2021. This is a typical CPI (Consumer Price Index) based rate change under the laws of the Postal Accountability and Enhancement Act (PAEA) which was…