Trends in direct mail fundraising come and go every year. One year it was personalized notepads. The year before that, it was Auto-Pen personalization. Still, another was Mini-Notecards. Some trends stick for certain programs and become control packages; many more serve a purpose only in smaller niche segments. But […]
Direct Mail
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You have heard it countless times … personalization is key in direct mail. Adding additional personalization to your mail can allow you to not only connect to your donors with additional data points, but it can also open up additional […]
To serve our client’s needs, Production Solutions (PS) focuses on the impact our client wants to make with their mailing, the intention behind it, and the quantity of the project using our wide network of supplier partner relationships. Let’s learn […]
Once we get the design process right, it is time to print! The key components of a mailing must be determined and communicated upfront between the client and the production partner to be sure the print process goes according to […]
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’” Mister Rogers During times of crisis, we often […]
Design. It’s one of the initial stages of any mail campaign. In fact, it’s one of the first steps on the list – share your preliminary art with your production team at PS! Putting a critical eye on preliminary art […]
The 2020 Decennial Census, conducted by the federal government and mandated by our constitution is landing in our mailboxes this week! The Census is critical as it helps determine how many seats our states get in congress, shapes what federal […]
The work that a Production partner does to add value and transform a client’s direct mail program into reality is incredibly valuable. Understand the different milestones within the Production Lifecycle as a Production expert does! Milestone 1: Pre-Production To begin, […]
The USPS is typically slow to change, but Informed Delivery waits for no one! With little fanfare, the Terms and Conditions for Interactive Informed Delivery campaigns were updated this past January. These changes go into effect IMMEDIATELY, and all marketers […]
Welcome to Production 101! We are excited to share this 12-month blog series that will provide insights and education about all things Production! Our experts are excited to share their knowledge and guide you through a wide array of topics […]
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