The greatest advantage of mail tracking: being in the know! You can do so much with inbound reply and outbound mail tracking, leveraging this technology is extremely valuable and gives you many advantages! Mail tracking is a quality control measure […]
Direct Mail
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When shopping in the grocery store, the language about what is expired, when it expires and when to use it can be confusing! I tend to treat all three dates as the same thing – once the date has passed, […]
We love Direct Mail! Even in today’s digital revolution, it is still one of the most cost-effective and reliable ways to reach donors and create fundraising campaigns. After all the time spent perfecting the right mailpiece, building the best list, […]
The work of postal workers, and how PS manages this information to help our clients, is incredibly valuable. It’s important to understand the mail piece lifecycle and it’s different milestones just as a postal worker does, to elevate your understanding […]
The role of a mailshop is multifaceted. A mailshop is a company that specializes in preparing direct mail packages for mailing. After all the strategy preparation, the client has supplied data, and PS has managed the printed components, everything finally […]
Who doesn’t love to get a good old-fashioned handwritten letter or card in the mail these days? With the acceleration of technology, we are inundated with emails, 280-character tweets or 60 second TikToks. Getting a piece of mail that you […]
Postage can be a significant expense in direct mail, and in many cases, it can comprise the largest percentage of your direct mail expense budget. When mailing large volumes over the course of a year, incremental (even tiny) changes in […]
We hear it all the time – “It’s in the data! Just look at the data for the answer!” But what exactly is data? Where do you get it? Keep reading to learn what data is, how to capture it, […]
The world around us speeds up and waits for no one. What was once considered complex processes can now be accomplished with the tap of a finger or a click of a mouse. Because of this, fundraisers ponder serious questions […]
Before an envelope or flatwork goes to print, it is critical to have a proof as part of the process. Even though there is a cost to proofing, the confidence that the proof matches the client’s expectation for their mailing […]
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