As a “lover of mail,” I can see past the “clutter in my mailbox” and find inspiration for innovative direct mail formats and techniques throughout what some people consider junk...
Getting that steady or dramatic lift in a campaign’s response rate or average contribution can’t come from just one magic bullet The Direct Response Marketing industry and specifically...
Are you reading this on your phone That’s not surprising – according to a recent Litmus study, 51% of emails are opened on a mobile device There’s a huge debate out there over Responsive vs...
Tone and delivery can turn what was meant to be sarcastically funny, into an insult inadvertently I am so glad I’m old…I mean mature (To be “AARP-politically-correct”) Being mature...
How Does Your Email Render in Different Email Readers Quality control tip: make sure to test your outbound marketing emails in a variety of email clients (email readers) as they will look different...
How Should We Segment Our Files In 2014 and Beyond Segmentation Session 2014 Washington Nonprofit Conference from ProductionSolutions Picture Imprint Indicia from...