Recently, I had the pleasure of moderating an educational session for the DC chapter of the Association of Fundraising Professionals (AFP DC) The three speakers were Moira Kavanaugh Crosby, President...
Professionally Speaking, ”Feed Your Head!” As the CEO of Production Solutions/PSDigital, I continue to work at identifying and cultivating new leadership from within Of course it’s the best...
How Integrating Direct Mail with E-mail Helped One Non-profit Increase Overall Revenues by 66% THE PROJECT Food & Friends, a Washington, DC-based specialized meal delivery charity serving...
We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to know about emails How couldn’t I After all, I’ve been emailing and...
How a Simple “Facelift” Can Give Your Open Rates a Lift THE PROJECT The Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP DC), needed a fresh look and...
If “content is king”…the king is dead Long live the king! Fred Vallejo and I got to talking recently about the quality of direct mail nowadays Gone are the days where a letter...