BenLightenment | 5 Tips For Self-Innovation
Show notes: “Hello Everyone, Ben Harris here, president with Production Solutions, today we’re kicking off a series called “5 Self Innovation Tips […]
BenLightenment: Ben’s Bookshelf
Much has changed since the last edition of “Ben’s Bookshelf” was published in February of this year, just 6 months ago. With […]
What’s In A Postage Rate?
Postage can be a significant expense in direct mail, and in many cases, it can comprise the largest percentage of your direct […]
Mail is Relevant Now and Into the Future!
The world around us speeds up and waits for no one. What was once considered complex processes can now be accomplished with […]
The Good, The Bad, and the Truth about Ganged Print Runs
Trends in direct mail fundraising come and go every year. One year it was personalized notepads. The year before that, it was Auto-Pen personalization. Still, another […]
The Future of Direct Mail is Personalization
You have heard it countless times … personalization is key in direct mail. Adding additional personalization to your mail can allow you […]
Political Mail vs. Election Mail: Why 2020 Is The Year to Pay Attention to these Terms
Each year more and more Americans count on the Postal Service to cast their votes, and in light of the COVID-19 pandemic […]
Look for the Helpers
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for […]
Urgent Grams Get Your Message Out Fast!
Rapid response mailings are a fantastic way to get your message out fast! Often colloquially referred to as “urgent grams”, these mailings […]
2020 Decennial Census: What You Need to Know!
The 2020 Decennial Census, conducted by the federal government and mandated by our constitution is landing in our mailboxes this week! The […]
How-To: Remote Working!
The ability to work from home has many perks, but has its drawbacks as well. Even though it provides a tremendous amount […]
The Production Lifecycle
The work that a Production partner does to add value and transform a client’s direct mail program into reality is incredibly valuable. […]