Insights

Two weeks ago, the Resource Alliance hosted the 2017 International Fundraising Congress (IFC) in the Netherlands. Our very own Chief Relationship Officer, Greg Albright, packed his bags and traveled across the pond to partake in the 4-day congress that brought […]

This October marks the 14th Annual National Cyber Security Awareness Month (NCSAM), a time to focus on how cybersecurity is our shared responsibility to keep the internet safe for all of us. As collaborative effort between the US government and […]

Trigger campaigns are exactly what they sound like – event based campaigns launched on the occurrence of a specific activity. The benefit and value of using a trigger campaign is simple: having different types of media all delivered around the […]

Five years ago, an ambitious idea for a designated day of giving came to fruition. #GivingTuesday was born out of a collective of fundraisers, strategists, and other social do-gooders and it raised $12 million in its first year. In 2016, […]

With year-end quickly approaching, how well is your organization’s digital strategy performing so far? If your marketing messages and initiatives aren’t driving the results you need, your digital program, specifically your email marketing, may need some attention. According to the […]

Press checks can be tough– long hours, lack of sleep, machine failures, problems and time away from the office.  So much so that I have found most folks would shy away from one at all costs.  Not me!  I enjoy […]

Smart fundraisers and nonprofit marketers are always looking for effective strategies to grow their organization’s supporter base. Despite our best efforts to engage lapsed donors, the truth is that some amount of list churn is inevitable. Nonprofits need to prioritize list growth to grow and to account for this attrition.

You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as to Google it, then most likely you really got confused. Frankly, MA isn’t the easiest thing to define. This is because it is both an entire form of communication, as well as a platform for different channels of communication.