3 Tried-and-True Tips for Optimizing Your Online Donor Experience
If you’re like us here at PS Digital, November’s successful #GivingTuesday campaign is simply a fond memory. It’s now time to execute […]
Leadership: It’s (Much) More Than a Job Title
If you’re a member of any business networking website, you’ve undoubtedly seen a meme that shows Richard Branson or possibly some other […]
How to Prepare For Your Best Year-End Digital Fundraising Season Yet
Chances are if you’re reading this you already know the core components of year-end digital fundraising. However, in the spirit of Internet […]
Fundraising Gone Global: Key Takeaways from IFC
Two weeks ago, the Resource Alliance hosted the 2017 International Fundraising Congress (IFC) in the Netherlands. Our very own Chief Relationship Officer, […]
National Cyber Security Awareness Month: 10 Tips to Stay Safe and Secure Online
This October marks the 14th Annual National Cyber Security Awareness Month (NCSAM), a time to focus on how cybersecurity is our shared […]
Ensure Your Message and Mission Get Delivered Through Trigger Campaigns
Trigger campaigns are exactly what they sound like – event based campaigns launched on the occurrence of a specific activity. The benefit […]
Supercharge Your 2017 #GivingTuesday Campaign: Do These 9 Things NOW!
Five years ago, an ambitious idea for a designated day of giving came to fruition. #GivingTuesday was born out of a collective […]
5 Signs Your Email Marketing Strategy Needs a Makeover
With year-end quickly approaching, how well is your organization’s digital strategy performing so far? If your marketing messages and initiatives aren’t driving […]
2017 Bridge Takeaways for Better Fundraising Results
The 2017 Bridge Conference allowed participants to interact with nonprofit leaders, discussing successful tactics in the direct marketing and fundraising industry.
Neuro-Fundraising: What Are Your Potential Donors Thinking?
Through A/B testing you are often able to determine if one photo elicits a higher response than another photo. But, do you […]
How to Ensure a Smooth and Successful Press Check
Press checks can be tough– long hours, lack of sleep, machine failures, problems and time away from the office. So much so […]
Innovate and Invest to Grow Your List and Community
Smart fundraisers and nonprofit marketers are always looking for effective strategies to grow their organization’s supporter base. Despite our best efforts to engage lapsed donors, the truth is that some amount of list churn is inevitable. Nonprofits need to prioritize list growth to grow and to account for this attrition.