The production process can seem like an overwhelming loop of reviews and approvals. And it absolutely can be! There are endless items that need to be checked and rechecked to make sure a mail piece hits a donor’s house accurately […]
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The production process can seem like an overwhelming loop of reviews and approvals. And it absolutely can be! There are endless items that need to be checked and rechecked to make sure a mail piece hits a donor’s house accurately […]
Let’s face it, direct mail is not known as the speediest of the marketing channels. The typical direct mail campaign can take several weeks and sometimes months to execute from start to finish. Over the past year, the industry has […]
Mid-Year Postal Rate Changes rolling out July 10th On July 10, the USPS will be changing Market Dominant Postage Rates which impact the entire Nonprofit Direct Mail Industry. This increase was expected after the Postal Service announced a rate change […]
Wondering where our industry stands in the midst of postal reform, paper shortages, overseas imports, and more? Take a dive into our first Resource Report, where we bring our insight into the latest trends and updates affecting the market. Postal […]
2021 was a banner year for many Informed Delivery enthusiasts! Starting from humble beginnings in 2014, the program had its most explosive year yet in 2021, and 2022 looks to grow exponentially again. If you are currently a subscriber, I […]
Do you include a Business Reply Envelope (BRE) or Courtesy Reply Envelope (CRE) with an intelligent mail barcode (IMb) in your direct mail campaigns? If the answer is ‘yes’, then you should absolutely and unequivocally participate in the Earned Value […]
In the world of non-profit direct mail fundraising, we are used to “flying blind” on certain things and having to adapt last minute to ever changing market forces, especially these days! Paper cost increases, labor shortages, and of course the […]
We often see nonprofit mailers leverage both First Class and Marketing Mail for their fundraising direct mail programs. There have been some long-standing assumptions in place as to why one might choose one USPS mail class over the other. With […]
Paper, labor, transportation shortages…oh my! I am sure you are well-aware of these nation-wide economic challenges that are impacting the direct mail supply chain and leading to not only increased prices, but longer lead times. There is no indication that […]
Scene: Your home office, Zoom call number nine-hundred and sixty-three billion… DM team: Let’s mail a back-end premium! You: Great! We’ll need to talk ab- DM team: How quickly can you make it happen? You: We’ll need to resea- DM team: Can we […]
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