Blog

06.03.20

The Future of Direct Mail is Personalization 

You have heard it countless times … personalization is key in direct mail. Adding additional personalization to your mail can allow you to not only connect to your donors with additional data points, but it can also open up additional creative opportunities by allowing you to add specific color, image, and design elements that are…

05.29.20

Printing Envelopes & Flatwork: Ink On Paper

To serve our client’s needs, Production Solutions (PS) focuses on the impact our client wants to make with their mailing, the intention behind it, and the quantity of the project using our wide network of supplier partner relationships. Let’s learn about the specifics of printing and how PS adds value to your work through our…

05.08.20

Political Mail vs. Election Mail: Why 2020 Is The Year to Pay Attention to these Terms

Each year more and more Americans count on the Postal Service to cast their votes, and in light of the COVID-19 pandemic many are curious of the options. Even amongst the pandemic the Postal Service and mailers across the country are preparing for the November 2020 general election which will include numerous congressional, state and…

04.28.20

A Note for Maddie

Today, April 28th, 2020 would have been the day Maddie Jewel Gee turned 26 years old. Her joyous spirit was taken from us this past February, so this day now stands as a day of remembrance and celebration of life – Maddie’s life. Maddie was approaching her one-year tenure with PS. She telecommuted full time from Katy, TX. As an Account Manager, Maddie served her clients, partners and colleagues with grace, organization,…

04.24.20

Printing: What You Need to Know 

Once we get the design process right, it is time to print! The key components of a mailing must be determined and communicated upfront between the client and the production partner to be sure the print process goes according to plan. Learn about four of the major factors that play into finding the best supplier…

04.21.20

Election Mail Overload – How to Stand Out in the Mailbox

Every 4 years our mailboxes are overwhelmed with election mail. How do you stand out amongst the noise? Here are some envelope techniques to help you get your mail noticed amongst the political mail this fall. Peek-a Boo Window What’s lurking inside your envelope? This envelope sample shows a sneak peek at what the donor…

04.21.20

Look for the Helpers

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’”  Mister Rogers During times of crisis, we often see the best and the worst of people. What is happening right now with COVID-19…

04.02.20

COVID-19 – USPS Operations Update

As we continue to navigate through the COVID-19 outbreak, here is the latest information regarding USPS operations for you to know as of Thursday, September 3rd, 2020. The Postal Service™ will temporarily suspend international mail acceptance for certain destinations due to service impacts related to the COVID-19 pandemic. Effective September 4, 2020, the Postal Service…

03.27.20

Getting The Design Process Right

Design. It’s one of the initial stages of any mail campaign. In fact, it’s one of the first steps on the list – share your preliminary art with your production team at PS! Putting a critical eye on preliminary art will ensure you don’t run into any surprises down the road. First, a mockup of…

03.23.20

Urgent Grams Get Your Message Out Fast!

Rapid response mailings are a fantastic way to get your message out fast! Often colloquially referred to as “urgent grams”, these mailings may include off-the-shelf materials or quick turn digitally printed content, and take days (instead of weeks!) to mail. To execute urgent grams effectively you need tested formats from which to choose, lightning fast…