Blog

10.30.20

Navigating the USPS with the help of PS!

We love Direct Mail! Even in today’s digital revolution, it is still one of the most cost-effective and reliable ways to reach donors and create fundraising campaigns. After all the time spent perfecting the right mailpiece, building the best list, and planning for the ideal maildate, the last hurdle is the United States Post Office….

10.13.20

2021 Postage Rate Chart Changes!

The Postal Service filed new rates with the Postal Regulatory Commission (PRC) for Market Dominant Rate Changes, and these rate changes will officially go into effect on Sunday January 24, 2021. This is a typical CPI (Consumer Price Index) based rate change under the laws of the Postal Accountability and Enhancement Act (PAEA) which was…

09.30.20

Spotlight On: Leigh Janis, Rising Star Award Honoree

Leigh Janis, our Director of Sales & Brand Strategy has been serving the PS team and the marketing industry for over 11 years. This month, Leigh Janis was honored with the Marketing EDGE Rising Star award, which recognizes her as one of the most talented professionals 40 years of age and under working in the…

09.28.20

Lifecycle of a Mail Piece

The work of postal workers, and how PS manages this information to help our clients, is incredibly valuable. It’s important to understand the mail piece lifecycle and it’s different milestones just as a postal worker does, to elevate your understanding of the post office! From the mailshop to the donor’s residence, the mail piece takes…

09.25.20

The Role of a Mailshop!

The role of a mailshop is multifaceted. A mailshop is a company that specializes in preparing direct mail packages for mailing. After all the strategy preparation, the client has supplied data, and PS has managed the printed components, everything finally comes together at the mailshop. Production Solutions’ mailshop partners are production, postal, and logistics experts…

08.31.20

Let’s Get Personal!

Who doesn’t love to get a good old-fashioned handwritten letter or card in the mail these days?  With the acceleration of technology, we are inundated with emails, 280-character tweets or 60 second TikToks.  Getting a piece of mail that you can touch and feel really stands out.  And the only mail we get any more…

08.21.20

BenLightenment | 5 Tips For Self-Innovation

Show notes: “Hello Everyone, Ben Harris here, president with Production Solutions, today we’re kicking off a series called “5 Self Innovation Tips in five minutes” and we’re going to build these out over the course of the next few weeks. We will go a little bit deeper into the five tips, today is just an…

08.19.20

BenLightenment: Ben’s Bookshelf 

Much has changed since the last edition of “Ben’s Bookshelf” was published in February of this year, just 6 months ago. With a positive outlook, PS President, Ben Harris, strives to constantly make his future brighter than his past. Ben says that just like food, air, and water, life-long learning has become a main priority in…

08.10.20

What’s In A Postage Rate?  

Postage can be a significant expense in direct mail, and in many cases, it can comprise the largest percentage of your direct mail expense budget. When mailing large volumes over the course of a year, incremental (even tiny) changes in postage can have a significant impact on overall postage expenses.  If you mail 1 million…

07.31.20

Don’t Let Data be Daunting!

We hear it all the time – “It’s in the data! Just look at the data for the answer!” But what exactly is data? Where do you get it? Keep reading to learn what data is, how to capture it, and how to use it in nonprofit market mailings. What is Data?  According to Merriam-Webster,…