Blog

05.03.19

PS Recognized for USPS Next Generation Campaign Award!

We’re thrilled to announce that the PS team earned “Grand Champion Honorable Mention” placement from the USPS’s Next Generation Campaign Awards for an Informed Delivery campaign we executed on behalf of Heifer International. This prestigious award recognizes innovative, engaging interactive mail campaigns. Heifer International’s “Fill the Hive. Feed the Child” campaign exemplified this kind of…

03.29.19

Informed Delivery for Nonprofits 101

The PS Team is pleased to share our information-packed webinar about the USPS’s Informed Delivery product! Our postal specialists, Carolyn Angelini and Alex Newell provide key insights and best practices learned from our experience managing informed delivery campaigns. Check it out, and be sure to get in touch with us should you have any additional…

03.28.19

Is it Time for a Direct Mail Program Health Check?

There are a multitude of factors to consider when it comes to the execution of your direct mail program. Every single campaign presents opportunities and challenges from new package format ideas to unforeseen supply chain issues that can arise from circumstances beyond anyone’s control. Volatility in the various commodity markets, a weather event or the…

03.21.19

Coast to Coast Growth Mindset

At PS (Production Solutions) we are always looking for ways to sharpen the tools in our toolbox in the age of acceleration, and that means keeping abreast of industry trends while also staying on top of the fundamentals. In that spirit, members of the team were on both coasts last week as they took part…

02.22.19

Up Next From USPS: Informed Address

In the last few years, the United States Postal Service (USPS) has put an emphasis on enhancing both the mailer and customer experience by evolving the marketing efforts in a digital world. In addition to the launch of Informed Delivery in 2017, which has seen great success (as in over 15 million users and counting),…

02.12.19

Why Investing in Yourself Leads to Organizational Success

Famous investor Warren Buffett said it best: “The most important investment you can make is in yourself.” There comes a point in a person’s career when they think, “what’s next?” Whether it’s because you feel unchallenged or you feel out of balance with the tasks of your role always taking priority over your growth and…

01.30.19

Wait what day is it? Let me check my…Calendar!

Ah, calendars, fundraising calendars, now a staple of direct mail packages, did reflect some declining results in 2018. Heavily utilized in both acquisition and appeals, they have become ubiquitous with late summer and fall fundraising campaigns. However, the recent soft response may have many nonprofits wondering, now what? Wall calendars are expensive to produce and…

12.19.18

How Nonprofits Can Build Relationships with Millennials and Generation Z

Studies show that by 2020, Millennials and Generation Z will make up a whopping 40% of all consumers.  Let’s take a look at some key statistics to learn more about how these two rising generations behave in terms of philanthropy.   Millennials — Born Between 1977 and 1995 The Millennial generation is already enthusiastically engaging…

12.05.18

Exciting New Partnership with The Nonprofit Alliance (TNPA)

I have written about this many times before in our PS Insider newsletter over the past 18 months, regarding the Age of Acceleration that we are living and working in. Most recently, I read that the Age of Artificial Intelligence will be peaking in 2025. I have been trying to imagine the rate of change,…

11.19.18

Approved: 2019 Postage Rates – The Good, The Bad, and The Ugly…

The USPS announced the Postal Regulatory Commission (PRC) has approved the rate changes that will go into effect on Sunday, January 27, 2019. The governors believe these new rates will keep the Postal Service competitive while providing the agency with needed revenue. Below we’ve broken down some of the key updates into the good, the…