Blog

05.17.18

Paper Market Update: Longer Lead Times & Rising Prices

Over the past few months the paper market has become more challenging to navigate due to consolidation and allocation restrictions at many paper mills. These factors, combined with the rising prices of pulp and current demands on the transportation industry (shortage of truck drivers and hourly driving restrictions), have led to a disparity in supply…

05.16.18

2018 National Postal Forum Shines Importance on Informed Customers

Last week our postal specialists, Carolyn Angelini and Alex Newell, attended the National Postal Forum in San Antonio, Texas. Experts from all corners of the industry gathered to share their knowledge and detail the ever-evolving future of the mailing industry and the United States Postal Service. Participants discussed how direct mail remains the cornerstone of…

04.23.18

Building A Rapid Response Plan: Are You Prepared?

Direct marketers know the importance of deploying a message to the right people at the right time. In fact, many hours go into developing a strategy and plan to do just that. However, when a major external event occurs (think: natural disaster, political decision, etc.), do you have the rapid response framework in place to…

04.20.18

18NTC: PS Digital takes on the Big Easy!

With my five collective years working on digital nonprofit marketing, I consider myself fairly new on the nonprofit scene. I tend to ask a lot of questions and I’d like to think of myself as a sponge; eager to soak up as much knowledge as possible. So when offered the chance to attend the fabulous…

03.30.18

Promoting Self Care through #WellnessWednesdays

How are you holding up with your New Year’s resolutions? After all, the most difficult part is keeping up with it, right? The first two weeks are easy – your motivation, will, and drive are through the roof. Weeks 3-4 and as we move into the beginning of February is where the real test begins….

03.20.18

Direct Mail and Digital Ideas to Bring in New Donors

As seen in the March 2018 edition of DMAW’s AdVents newsletter.  Many nonprofits are looking to mail smarter, especially in our current climate of uncertainty coupled with rising print and postage costs. In some cases, that may mean mailing less, either through careful list segmentation or potentially culling lapsed or expired donors. However, in other…

03.09.18

Informed Delivery: Exciting Present and Bright Future!

Hopefully, by now you’ve heard about the postal services’ exciting new product, Informed Delivery! Some of you may even have run a campaign or two, but for those new to it, it’s time to Get Informed About Informed Delivery. A subscriber of Informed Delivery can see the mailpieces coming in their mailbox every day via…

03.05.18

Are You Prepared for the USPS Move Update Change?

The United States Postal Service (USPS) sure likes to keep us on our toes! On top of the most recent rate changes, the latest regulation going into effect March 2018 is around the Move Update standard. Move Update is used by lettershops and data providers to make sure the mail files used in our mailings…

02.26.18

Help Protect USPS Rate Making As We Know It

Earlier this month, we shared a MAJOR WIN for Nonprofit Mailers when the Postal Rate Commission (PRC) agreed that the USPS’s petition to change 60 percent ratio for Nonprofit Marketing Mail wasn’t a viable concept and would send our industry into a tailspin. The PRC heard us loud and clear and we need to be…

02.20.18

Print Forecast: Paper Prices on the Rise

We’re only two months in and it would appear 2018 is going to be a year filled with new possibilities… and some challenges. Last quarter, we discussed the USPS postage rate changes, now we have the paper mills and logistics companies jumping on the bandwagon. Paper mills continue to close, leaving many paper suppliers with…