Blog

06.16.14

How much will postage increase in 2015?

PS makes an educated prediction. In 2014, the mailing industry had to bear an outstanding postage increase of close to 6%; which consisted of a 1.7% CPI increase and a 4.3% exigent surcharge. Fortunately for the industry, the USPS must follow strict regulations when filing for rate increases. Unless congress passes new legislation, we will…

06.12.14

Direct Response is Alive and Well at the 2014 DMFA Package of the Year Awards!

I’m so glad I had the opportunity to attend this year’s 2014 DMFA Package of the Year Awards Celebration held on June 5th at the Yale Club in NYC. As a ‘frequent attendee’ of this event, again I wasn’t disappointed.The venue was packed and so it was a little challenging to review all of the…

06.10.14

Is the Fundraising Industry in an Employment Crisis?

Google News outlet, American News Report, featured this blog from Greg Albright, highlighting the employment crisis facing the fundraising industry and how conferences like the 9th Annual Bridge to Integrated Marketing and Fundraising can help pull us out of it. To read the blog on American News Report, click here. Is the fundraising industry in an employment crisis? I…

06.03.14

Unusual Communications That Get Uncommon Results

As a “lover of mail,” I can see past the “clutter in my mailbox” and find inspiration for innovative direct mail formats and techniques throughout what some people consider junk mail.

05.28.14

The Direct Response Vortex…Mother of the Big Idea!

Getting that steady or dramatic lift in a campaign’s response rate or average contribution can’t come from just one magic bullet. The Direct Response Marketing industry and specifically those in offline and online fundraising continually search for what is known as the “Big Idea.” The next “Big Idea” can be…that package look, that message, that strategy,…

05.22.14

Email Design Basics for Mobile

Are you reading this on your phone? That’s not surprising – according to a recent Litmus study, 51% of emails are opened on a mobile device. There’s a huge debate out there over Responsive vs. Adaptive vs. Fluid design, and which approach best meets the need for the myriad devices in today’s marketplace. You can…

05.15.14

It’s In the Way That You Say It

Tone and delivery can turn what was meant to be sarcastically funny, into an insult inadvertently. I am so glad I’m old…I mean mature. (To be “AARP-politically-correct”). Being mature allows me to really stop and listen to people and really hear what they have to say and not react in a negative way if it’s…

05.08.14

Q.C. Tip: Test Your Emails!

How Does Your Email Render in Different Email Readers? Quality control tip: make sure to test your outbound marketing emails in a variety of email clients (email readers) as they will look different in each one…without a doubt. Your email will most likely be viewed using some combination of the following devices and email clients…

04.22.14

Production Solutions Takeaways – Segmentation Session 2014

How Should We Segment Our Files In 2014 and Beyond? Segmentation Session 2014 Washington Nonprofit Conference  from ProductionSolutions Picture Imprint Indicia from ProductionSolutions

04.22.14

April Podcast – 5 Must-Reads for Direct Marketing Pros

Check out our monthly PS Insider podcast for the latest on new developments in the world of nonprofit direct marketing and fundraising. New Marketing Internet Radio with PS Insider on BlogTalkRadio Featured This Month: In this episode of the PS Insider podcast, get a recap on the most provocative and insightful lessons Production Solutions and…