Three Basic Truths for Any Marketer

I’ve always been one to embrace change. I believe all change is ultimately good, regardless of how it is packaged. I firmly believe we grow as professionals…as people…when we look at change as an opportunity rather than shun it from a place of fear. Well, the excitement of change is at hand at Production Solutions….


5 Eye-Catching (and Affordable) Direct Mail Techniques Donors Will Want to Open

*You can also read a version of Cheryl’s commercial direct mail recommendations for nonprofits under the “DM Deconstructed” section in the March 2014 issue of Fundraising Success magazine. “A passion for paper” is one way to describe my obsession with direct mail (yes, I’ve said it for the record).   And yes, I find it challenging,…


I Have Fallen Behind on My Homework

I was on a flight to L.A. last weekend, so I planned ahead and packed a stack of nonprofit and direct marketing industry publications that have been piling up on the side of my desk over the past few months. Year-end 2013 and the beginning of 2014 has been a busy time at PS Digital…


29 Game-Changing Insights from the DMA Nonprofit Federation 2014 Washington Conference

Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your clients and colleagues without ever leaving your desk? We’ve done it for you! If the snow kept you away, the 2014 DMA Nonprofit Federation (DMANF) Washington Conference featured information-packed sessions on all aspects of…


Get Inside Your Donors’ Heads

Ten Tips on How to Tap Into the Minds of Your Donors and What to Do About It When You Do Ever wonder what your colleagues are learning about the hearts, minds and habits of today’s donors?  Wonder no more. At the DMANF 2014 Washington Nonprofit Conference, direct marketers were generously sharing their donor insights…


February Podcast – Game-Changing Insights from the 2014 DMANF Washington Conference

Check out our monthly PS Insider podcast for the latest on new developments in the world of nonprofit direct marketing and fundraising. Current Marketing Podcasts at Blog Talk Radio with PS Insider on BlogTalkRadio Featured This Month: In this episode of the PS Insider podcast, get the run down on the recent DMANF 2014 Washington…


Let Me Repeat…The Name of My Blog is Production Interrupted

Direct Marketing Production Management Pioneer Reveals Why He Blogs, but Warns Not to Expect It to Be a “Tell-All” Book Production Interrupted: I named it so, because of my 30-year background in direct response procurement and implementation and the fact that I helped build one successful fundraising agency and went on to co-found Production Solutions,…


11 Takeaways on Email Best Practices for Fundraisers

Recently, I had the pleasure of moderating an educational session for the DC chapter of the Association of Fundraising Professionals (AFP DC). The three speakers were Moira Kavanaugh Crosby, President of MKDM, Karen Gallardo, CFRE, Senior Director of Gift Planning & Major Gifts – AARP Foundation, and our own Leah Ibraheem, Senior Digital Services Manager,…


How Best to Groom Future Leaders in Your Organization

Professionally Speaking, ”Feed Your Head!” As the CEO of Production Solutions/PSDigital, I continue to work at identifying and cultivating new leadership from within. Of course it’s the best thing for an organization to take those who show that they can “lead up,” understand the difference between tactical and strategic decisions and have cross functional experience…


Integrated E-mail Campaign

How Integrating Direct Mail with E-mail Helped One Non-profit Increase Overall Revenues by 66%   THE PROJECT Food & Friends, a Washington, D.C.-based specialized meal delivery charity serving clients with HIV/AIDS, cancer, and other severe illnesses, wanted to take its Summer Food Fund Campaign to the next level by incorporating email appeals into its direct…