Show notes: “Hello everyone, Ben Harris, with Production Solutions. Coming back at you to share a little bit more about tip number one from the “5 Tips for Self Innovation” from the BenLightenment Video series that we’ve created in […]
Insights
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When shopping in the grocery store, the language about what is expired, when it expires and when to use it can be confusing! I tend to treat all three dates as the same thing – once the date has passed, […]
Leigh Janis, our Director of Sales & Brand Strategy has been serving the PS team and the marketing industry for over 11 years. This month, Leigh Janis was honored with the Marketing EDGE Rising Star award, which recognizes her as […]
The work of postal workers, and how PS manages this information to help our clients, is incredibly valuable. It’s important to understand the mail piece lifecycle and it’s different milestones just as a postal worker does, to elevate your understanding […]
Show notes: “Hello Everyone, Ben Harris here, president with Production Solutions, today we’re kicking off a series called “5 Self Innovation Tips in five minutes” and we’re going to build these out over the course of the next few weeks. […]
Much has changed since the last edition of “Ben’s Bookshelf” was published in February of this year, just 6 months ago. With a positive outlook, PS President, Ben Harris, strives to constantly make his future brighter than his past. Ben says […]
Postage can be a significant expense in direct mail, and in many cases, it can comprise the largest percentage of your direct mail expense budget. When mailing large volumes over the course of a year, incremental (even tiny) changes in […]
The world around us speeds up and waits for no one. What was once considered complex processes can now be accomplished with the tap of a finger or a click of a mouse. Because of this, fundraisers ponder serious questions […]
Trends in direct mail fundraising come and go every year. One year it was personalized notepads. The year before that, it was Auto-Pen personalization. Still, another was Mini-Notecards. Some trends stick for certain programs and become control packages; many more serve a purpose only in smaller niche segments. But […]
You have heard it countless times … personalization is key in direct mail. Adding additional personalization to your mail can allow you to not only connect to your donors with additional data points, but it can also open up additional […]
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