Postage can be a significant expense in direct mail, and in many cases, it can comprise the largest percentage of your direct mail expense budget. When mailing large volumes over the course of a year, incremental (even tiny) changes in […]
Insights
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The world around us speeds up and waits for no one. What was once considered complex processes can now be accomplished with the tap of a finger or a click of a mouse. Because of this, fundraisers ponder serious questions […]
Trends in direct mail fundraising come and go every year. One year it was personalized notepads. The year before that, it was Auto-Pen personalization. Still, another was Mini-Notecards. Some trends stick for certain programs and become control packages; many more serve a purpose only in smaller niche segments. But […]
You have heard it countless times … personalization is key in direct mail. Adding additional personalization to your mail can allow you to not only connect to your donors with additional data points, but it can also open up additional […]
Each year more and more Americans count on the Postal Service to cast their votes, and in light of the COVID-19 pandemic many are curious of the options. Even amongst the pandemic the Postal Service and mailers across the country […]
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’” Mister Rogers During times of crisis, we often […]
Rapid response mailings are a fantastic way to get your message out fast! Often colloquially referred to as “urgent grams”, these mailings may include off-the-shelf materials or quick turn digitally printed content, and take days (instead of weeks!) to mail. […]
The 2020 Decennial Census, conducted by the federal government and mandated by our constitution is landing in our mailboxes this week! The Census is critical as it helps determine how many seats our states get in congress, shapes what federal […]
The ability to work from home has many perks, but has its drawbacks as well. Even though it provides a tremendous amount of flexibility to skip the commute, reduce your carbon footprint, have a more adaptive schedule to care for […]
The work that a Production partner does to add value and transform a client’s direct mail program into reality is incredibly valuable. Understand the different milestones within the Production Lifecycle as a Production expert does! Milestone 1: Pre-Production To begin, […]
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