Passing the leadership baton is not always easy, but not being prepared to pass it is even worse. Yes, we’re talking about Succession Planning. It’s a challenge that all organizations will face. Take Ralph Lauren recently stepping down as CEO […]
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Integration is the process by which messages, themes, requests and information are coordinated and unified around a common goal. Innovative integration is taking that process and making it exciting! This year, 68 awards plus 2 Big Winners were presented from […]
It seems counterintuitive to target older Americans using a platform typically reserved for millennials, but Phyllis Freedman of SmartGiving and Adam Swaim of The Human Rights Campaign (HRC) developed an integrated planned giving campaign that produced outstanding results. The duo […]
As the economy continues to recover, one of the key areas to review is your lapsed donor reinstatement strategy. Many of these donors would have continued their loyalty had the economy not dipped – this is a P1 area to […]
The 2015 DMA Non Profit Federation Conference: Strategies, Solutions and Results for Monumental Fundraising Direct Mail continues to generate the largest segment of fundraising revenue, but it’s getting help and giving help that accomplishes the overarching mission of most […]
As seen in this month’s issue of DMAW’s Marketing Advents magazine: As the year comes to a close and you reflect on the experiences you’ve had, ask yourself or others in your organization this question: Are we better off heading […]
As we discovered in this year’s The State of Employment for Nonprofit Organizations survey, budget cuts are still of major concern across the industry. Some of the earliest positions to be cut are in the area of Human Resources. Our […]
Between the pressure to raise the fundraising game and the impact of budget cuts, organizations are forced to prove the value of their internal teams to the bottom line. As a former employee of a large nonprofit, I recall with […]
We all know that things change. And in the case of direct response art and copy, things can change multiple times. Think that creative was final? Think again. You may find yourself in the middle of email production making unforeseen […]
Here’s Part 2 in our leadership lessons series inspired by the recent Bridge to Integrated Marketing and Fundraising Conference. To see Part 1, click here. As we mentioned last time, the amazing keynote speakers at Bridge this year shed some […]
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