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  • Home
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      Production Execution

      Learn More

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      Learn More

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      Learn More

      Trend Monitoring

      Learn More

    • Comprehensive Supplier Network
    • Postal Logistics
    • Production Execution
    • Trend Monitoring
  • Blog
  • Our Work
  • About
    • Mission + Purpose + Values
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    • Postage Rate Chart and USPS Promos
    • Postal Success Checklist
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Newsroom

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Newsroom
How Do I Decide What to Post on Social Media?

You’re a 21st century communicator. You’re working hard to post on at least one social network, and maybe several of them, every day. You even know what Snapchat is. After spending hours each week updating your Facebook, Twitter, LinkedIn, Tumblr, […]

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Newsroom
Thank New Donors Properly if You Want That Second Gift

Roger Craver and I were talking recently about the focus on retention in his blog, The Agitator, which led me to kick this idea around with my own team here at Production Solutions. We wondered how many clients have an […]

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Newsroom  ·  Insights
Three Basic Truths for Any Marketer

I’ve always been one to embrace change. I believe all change is ultimately good, regardless of how it is packaged. I firmly believe we grow as professionals…as people…when we look at change as an opportunity rather than shun it from […]

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Newsroom
5 Eye-Catching (and Affordable) Direct Mail Techniques Donors Will Want to Open

*You can also read a version of Cheryl’s commercial direct mail recommendations for nonprofits under the “DM Deconstructed” section in the March 2014 issue of Fundraising Success magazine. “A passion for paper” is one way to describe my obsession with […]

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Newsroom
I Have Fallen Behind on My Homework

I was on a flight to L.A. last weekend, so I planned ahead and packed a stack of nonprofit and direct marketing industry publications that have been piling up on the side of my desk over the past few months. […]

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Newsroom  ·  Insights  ·  Industry Events
29 Game-Changing Insights from the DMA Nonprofit Federation 2014 Washington Conference

Ever wish you could boil a two-day multi-session conference down into a quick-read list of game-changing nuggets you could share with your clients and colleagues without ever leaving your desk? We’ve done it for you! If the snow kept you away, […]

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Newsroom
We Don’t Know What We Don’t Know

We Can All Use an Occasional Refresher about Online Marketing and Fundraising I used to think I knew all there was to know about emails.  How couldn’t I?  After all, I’ve been emailing and reading emails since the days when […]

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Newsroom
E-Newsletters

How a Simple “Facelift” Can Give Your Open Rates a Lift   THE PROJECT The Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP DC), needed a fresh look and strategy for their eNewsletter in order to communicate the […]

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Newsroom
Does Quality Copy Still Matter?

If “content is king”…the king is dead. Long live the king! Fred Vallejo and I got to talking recently about the quality of direct mail nowadays.  Gone are the days where a letter might bring tears to your donors’ eyes […]

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Newsroom
DO NOT READ THIS BLOG POST if You Know Everything There Is to Know in Fundraising/Direct Marketing!

Fundraisers and direct marketers need to stay “relevant” to their clients, donors, bosses and boards.  Here are a few resources to help you stay ahead of the curve. You might be one of the most successful fundraisers and direct marketers, […]

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