Insights

I have written about this many times before in our PS Insider newsletter over the past 18 months, regarding the Age of Acceleration that we are living and working in. Most recently, I read that the Age of Artificial Intelligence will be peaking in 2025. I have been trying to imagine the rate of change,…

The USPS announced the Postal Regulatory Commission (PRC) has approved the rate changes that will go into effect on Sunday, January 27, 2019. The governors believe these new rates will keep the Postal Service competitive while providing the agency with needed revenue. Below we’ve broken down some of the key updates into the good, the…

Have you ever spent hours of time orchestrating a marketing campaign only to find out in the final stretches that one of the brilliant creative concepts doesn’t meet the USPS requirements around mail piece design? Or even more disappointing, you’ve actually printed, imaged, and inserted a direct mail campaign, only to find out the that…

As the year-end giving season approaches, and you are busy strategizing and writing the perfect campaign messages, now is the ideal time to give your organization’s donation forms some love in the form of careful review, updates, and testing. In our industry, there is plenty of effort expended on getting people to visit online donation…

We are already deep into the fall mailing season! The large volume of marketing mail, alongside election mail, and let’s not forget hurricane season, make it more important than ever to know where your mail is. With postage accounting for a whopping 30-70% of a campaign’s budget, taking control over both how your campaigns are…

They’re back! After suspending the popular Postal Mailing Promotions in 2018, the United States Postal Service (USPS) has announced the proposal of several special offers and incentives for nonprofit mailers in 2019. While they only last for a limited time with certain restrictions, the cost savings they can ultimately provide will make them worth it….

Online storefronts serve as a fantastic way for organizations to show off their products, connect with customers, and express their brand. But does your current online store measure up? Many organizations simply do not have the time or resources to fully manage an effective online store, especially in a climate where the “Amazon effect” has…

Part II is here and we’re rounding out our list of the top 10 Facebook advertising mistakes affecting your results. Check out mistakes #6-10 below, as identified by our digital experts, to see if you can make impactful changes today. Underutilizing Facebook’s targeting options You can try a “one-size-fits-all” approach for your Facebook ads, but…

Production Solutions is in contact with our direct mail clients regarding mail operations impacted by Hurricane Florence. We are committed to bringing you the latest updates to keep you informed on how to handle your mailings during weather disruptions. We are expecting delays across North Carolina, South Carolina, and Virginia that could extend for several…

It’s hard to believe the end of August is upon us. School has started for many, stores are already promoting their Halloween swag, and my Instagram feed is filled with people counting down until “Fall Y’all”…but we aren’t done with summer yet! On the heels of the 2018 Bridge Conference, the team here at Production…