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The Role of Direct Mail in Nonprofits

Did you know that 7-8% of nonprofits* are technically insolvent? 30% have lost money over the last three years and nearly 50% have less than one month of operating reserves. These figures are even more alarming as nonprofits are responsible for 5.5% of US GDP as well employing just over 10% of the workforce and…


Building A Rapid Response Plan: Are You Prepared?

Direct marketers know the importance of deploying a message to the right people at the right time. In fact, many hours go into developing a strategy and plan to do just that. However, when a major external event occurs (think: natural disaster, political decision, etc.), do you have the rapid response framework in place to…


Direct Mail and Digital Ideas to Bring in New Donors

As seen in the March 2018 edition of DMAW’s AdVents newsletter.  Many nonprofits are looking to mail smarter, especially in our current climate of uncertainty coupled with rising print and postage costs. In some cases, that may mean mailing less, either through careful list segmentation or potentially culling lapsed or expired donors. However, in other…


Informed Delivery: Exciting Present and Bright Future!

Hopefully, by now you’ve heard about the postal services’ exciting new product, Informed Delivery! Some of you may even have run a campaign or two, but for those new to it, it’s time to Get Informed About Informed Delivery. A subscriber of Informed Delivery can see the mailpieces coming in their mailbox every day via…


Why Use a Production Management Company?

There are many crucial components to efficient and effective direct mail fundraising and we believe nonprofits are best served when there is an expert from each discipline, collaborating together, but contributing from the perspective of their specific area of expertise. Production management is ours.    During this week’s DMFA Production Seminar in Boston, MA, attendees…


Promoting Self Care through #WellnessWednesdays

How are you holding up with your New Year’s resolutions? After all, the most difficult part is keeping up with it, right? The first two weeks are easy – your motivation, will, and drive are through the roof. Weeks 3-4 and as we move into the beginning of February is where the real test begins….


10 Keys to Telecommuting Success

Did you know nearly four million employees in the U.S. telecommute?* That’s almost 3% of the entire workforce. Clearly, there must be something to this whole “working-from-home” phenomenon. Here at Production Solutions, we are proud to have over 40% of our employees telecommute at least a two days per week and the benefits are distinct:…


3 Tried-and-True Tips for Optimizing Your Online Donor Experience

If you’re like us here at PS Digital, November’s successful #GivingTuesday campaign is simply a fond memory. It’s now time to execute on your well planned year-end campaign (check out my colleague Seth’s article for last-minute hints and tips) and make your 2018 plan. Who isn’t a big fan of lists? Because honestly, what gives…


Leadership: It’s (Much) More Than a Job Title

If you’re a member of any business networking website, you’ve undoubtedly seen a meme that shows Richard Branson or possibly some other uber-wealthy entrepreneur, proclaiming “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” That’s certainly an inspiring message, but what does…


How to Prepare For Your Best Year-End Digital Fundraising Season Yet

Chances are if you’re reading this you already know the core components of year-end digital fundraising. However, in the spirit of Internet entrepreneurship and minimizing future regret over things you didn’t do, we thought it was appropriate to dig into the key facts and tactics.   Our (Easy) Predictions Your digital revenue will increase (both…