Insights

In an effort to simplify funding your various postal accounts, the United States Postal Service has rolled out their new “Enterprise Payment System” (EPS). The new system supports commercial, domestic, and international products and services including First Class, Marketing Mail, Electronic PO Boxes Online (EPOBOL) and Address Quality Products. The most exciting feature is that…

The 13th annual Bridge Conference, taking place from July 31st to August 2nd at National Harbor, is quickly approaching! At the perfect time of year due to fall fundraising, it is time to make sure your nonprofit organization has an impeccable plan in place with the proper cadence and content in messaging. At Bridge, you…

After months of planning and preparing, Production Solutions (PS) is eager to announce a minor relocation of office space and the infinite opportunities that lie ahead. Creating an open, modern atmosphere with ample natural light and areas dedicated to meeting and collaborating, PS is moving from Suite 600 to Suite 500. Communicating with all departments,…

Through the use of print, nonprofit organizations across the nation make an impact that lasts. Variable Data Printing (VDP) helps take their direct mail campaigns to a new level through its advanced technology allowing for greater personalization. As a form of digital printing, VDP enables elements such as text, graphics and images to be changed…

The mailing industry is seeing an abundance of ideas that might bring an end to what we’ve known as the CPI based increases over the past 12 years, but the jury’s still out on what the future may hold. Here’s the breakdown of what you need to know at this time:   Two postal reform…

We’re back! And with even more digital tools in our toolbox. Production Solutions (PS) team members were excited to take part in another well attended DMAW event, the Digital Day Forum on June 7 in Washington, DC. Held at the District Architecture Center, the single day event covered tech trends, digital discovery and how organizations…

Throughout history, there have been moments in time that have forever altered the course of humanity. Minor shifts in a controlling organization’s previously convoluted regulations that lead to revolutionary, life-changing effects on those that abide by its rules. Only during these seminal events can one truly see the good in the overseeing organization. This is…

Did you know that 7-8% of nonprofits* are technically insolvent? 30% have lost money over the last three years and nearly 50% have less than one month of operating reserves. These figures are even more alarming as nonprofits are responsible for 5.5% of US GDP as well employing just over 10% of the workforce and…

Direct marketers know the importance of deploying a message to the right people at the right time. In fact, many hours go into developing a strategy and plan to do just that. However, when a major external event occurs (think: natural disaster, political decision, etc.), do you have the rapid response framework in place to…

As seen in the March 2018 edition of DMAW’s AdVents newsletter.  Many nonprofits are looking to mail smarter, especially in our current climate of uncertainty coupled with rising print and postage costs. In some cases, that may mean mailing less, either through careful list segmentation or potentially culling lapsed or expired donors. However, in other…