Now moving into my fifth year in the role of President for Production Solutions, along with recently celebrating our 30th anniversary, I find myself in a state of mind that resembles a Wimbledon-like tennis match. On one side of the court […]
Insights
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Do you have what it takes to create an Informed Delivery campaign? It’s an incredibly easy concept to understand, but as with many offerings from the USPS, the devil is in the details. As a refresher, Informed Delivery is the […]
PS sat down with Michele Rosenberger, Senior Sourcing Manager, to get the low-down on envelopes and all that you need to know about them for a successful campaign. Check out this quick but informative Q&A with Michele, a Resource/Production Expert: […]
In 1970, Gaylord Nelson, a junior senator from Wisconsin, Pete McCloskey, a Republican Congressman and Denis Hayes, a young activist, organized campus “teach-ins” on April 22 to encourage students to think about air and water pollution. 20 million Americans were […]
Informed Delivery has been around long enough to have gained a solid following of people that absolutely swear by it. Even better, this autumn the USPS will be running their annual postal promotion so you can receive a 2% discount […]
This summer, the USPS will again offer their Mobile Shopping promotion in an effort to encourage everyone to continue to invest in technologies to bridge the gap between their digital programs and their direct mail. Read below about how Production […]
There is no getting around it – in direct mail we use a LOT of paper! The good news is paper is a renewable resource, and there are many options to ensure your organization’s values on sustainability and conservation are […]
EVP! EVP! EVP! The Earned Value Promotion (EVP) has a reputation of the least understood USPS mailing promo of the year. If you read the USPS’ fine print about the promo, it talks about MID’s/STID’s/CRID’s/ShareMail and, well, you lost me […]
In today’s digitally diversified data environment, coupled with our complex world, security can appear to be a large endeavor to build and integrate into an organization. Our world is filled with words like “cloud technology”, “Firewall” and “Ransomware” and organizations […]
Data management can be a challenging task for any organization, even ones that do it as their main service offering! There are so many ways to analyze and interpret your mailfiles, so how do you know if you’re doing enough […]
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