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05.22.18

The Role of Direct Mail in Nonprofits

Did you know that 7-8% of nonprofits* are technically insolvent? 30% have lost money over the last three years and nearly 50% have less than one month of operating reserves. These figures are even more alarming as nonprofits are responsible for 5.5% of US GDP as well employing just over 10% of the workforce and…

05.17.18

Paper Market Update: Longer Lead Times & Rising Prices

Over the past few months the paper market has become more challenging to navigate due to consolidation and allocation restrictions at many paper mills. These factors, combined with the rising prices of pulp and current demands on the transportation industry (shortage of truck drivers and hourly driving restrictions), have led to a disparity in supply…

05.16.18

2018 National Postal Forum Shines Importance on Informed Customers

Last week our postal specialists, Carolyn Angelini and Alex Newell, attended the National Postal Forum in San Antonio, Texas. Experts from all corners of the industry gathered to share their knowledge and detail the ever-evolving future of the mailing industry and the United States Postal Service. Participants discussed how direct mail remains the cornerstone of…

04.20.18

18NTC: PS Digital takes on the Big Easy!

With my five collective years working on digital nonprofit marketing, I consider myself fairly new on the nonprofit scene. I tend to ask a lot of questions and I’d like to think of myself as a sponge; eager to soak up as much knowledge as possible. So when offered the chance to attend the fabulous…

03.30.18

Promoting Self Care through #WellnessWednesdays

How are you holding up with your New Year’s resolutions? After all, the most difficult part is keeping up with it, right? The first two weeks are easy – your motivation, will, and drive are through the roof. Weeks 3-4 and as we move into the beginning of February is where the real test begins….

03.20.18

Direct Mail and Digital Ideas to Bring in New Donors

As seen in the March 2018 edition of DMAW’s AdVents newsletter.  Many nonprofits are looking to mail smarter, especially in our current climate of uncertainty coupled with rising print and postage costs. In some cases, that may mean mailing less, either through careful list segmentation or potentially culling lapsed or expired donors. However, in other…

02.20.18

Print Forecast: Paper Prices on the Rise

We’re only two months in and it would appear 2018 is going to be a year filled with new possibilities… and some challenges. Last quarter, we discussed the USPS postage rate changes, now we have the paper mills and logistics companies jumping on the bandwagon. Paper mills continue to close, leaving many paper suppliers with…

02.12.18

Drive Your Mission Further at #DCNP2018

The team here at PS is eager to join hundreds of direct marketing and fundraising professionals at the 2018 DMANF Washington Nonprofit Conference next week. There are many exciting changes for this year’s event so to get the inside scoop, we sat down with one of the conference co-chairs, Kelly England. Kelly currently serves as…

02.02.18

Why Use a Production Management Company?

There are many crucial components to efficient and effective direct mail fundraising and we believe nonprofits are best served when there is an expert from each discipline, collaborating together, but contributing from the perspective of their specific area of expertise. Production management is ours.    During this week’s DMFA Production Seminar in Boston, MA, attendees…

01.31.18

Promoting Self Care through #WellnessWednesdays

How are you holding up with your New Year’s resolutions? After all, the most difficult part is keeping up with it, right? The first two weeks are easy – your motivation, will, and drive are through the roof. Weeks 3-4 and as we move into the beginning of February is where the real test begins….