We all love direct mail because of its effectiveness as a tool for nonprofit organizations to acquire and retain relationships with advocates and donors. At PS our vision is a world more inspired to give, which is why we’ve spent […]
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The best way to predict the future is to predict the one you want. Check out our take on current trends and how you can adapt to them. Is First Class Mail Still the Best Fit for You? In […]
2021 was a banner year for many Informed Delivery enthusiasts! Starting from humble beginnings in 2014, the program had its most explosive year yet in 2021, and 2022 looks to grow exponentially again. If you are currently a subscriber, I […]
In January 2020, we embarked on a series of blog posts meant to pull back the curtain on the production process, to help you better understand what Production Solutions does, and to understand how we can help you manage your […]
Do you include a Business Reply Envelope (BRE) or Courtesy Reply Envelope (CRE) with an intelligent mail barcode (IMb) in your direct mail campaigns? If the answer is ‘yes’, then you should absolutely and unequivocally participate in the Earned Value […]
In the world of non-profit direct mail fundraising, we are used to “flying blind” on certain things and having to adapt last minute to ever changing market forces, especially these days! Paper cost increases, labor shortages, and of course the […]
For many organizations, a yearly calendar may be one of the most expensive packages they send all year. And there is a reason – they work! But as costs are rising, organizations need to find ways to keep producing the […]
Have you ever heard of calendar ganging, and were not sure what it means? Do you want to learn if joining our calendar gang and finding cost savings for your program is something you are interested in for the future? Look no further! The […]
We often see nonprofit mailers leverage both First Class and Marketing Mail for their fundraising direct mail programs. There have been some long-standing assumptions in place as to why one might choose one USPS mail class over the other. With […]
Have you ever wanted to test a scented insert or bubbled envelope? Or maybe something with a pop-up image or sound chip? But the cost for the test just wasn’t where you needed it to be? Maybe testing during the […]
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