Setting Your Organization Apart From the Pack
A key question to ask yourself: What does my organization do better than anyone else? Knowing this answer is critical for both […]
Month by Month: Strategic planning to maximize email communication in 2016
Email fundraising is more than just improved subject lines and catchy design. Like any other element of fundraising, email requires a strategic […]
What the Templeton Giving Survey reveals about #GivingTuesday
We’re just 7 days away from the 4th Annual #GivingTuesday (December 1, 2015) and some surprising new results have emerged from the […]
Legacy of Leadership: Why succession planning is critical in nonprofit development
Passing the leadership baton is not always easy, but not being prepared to pass it is even worse. Yes, we’re talking about […]
When Opposites Attract; Integration Wins at the 2015 MAXI Awards
Integration is the process by which messages, themes, requests and information are coordinated and unified around a common goal. Innovative integration is […]
Planned Giving in the Digital Era
It seems counterintuitive to target older Americans using a platform typically reserved for millennials, but Phyllis Freedman of SmartGiving and Adam Swaim […]
Is there a “Monty Hall Problem” with your Lapsed Reinstatement budget?
As the economy continues to recover, one of the key areas to review is your lapsed donor reinstatement strategy. Many of these […]
Organizational Health – Investing Now For a Better Future
The 2015 DMA Non Profit Federation Conference: Strategies, Solutions and Results for Monumental Fundraising Direct Mail continues to generate the largest […]
My Look Back At A PS Year
As seen in this month’s issue of DMAW’s Marketing Advents magazine: As the year comes to a close and you reflect on […]
Humans Really Are A Resource – The State of HR Today
As we discovered in this year’s The State of Employment for Nonprofit Organizations survey, budget cuts are still of major concern across […]
The Value of Marketing
Between the pressure to raise the fundraising game and the impact of budget cuts, organizations are forced to prove the value of […]
Tips to Use Your Coding Time Wisely
We all know that things change. And in the case of direct response art and copy, things can change multiple times. Think […]